For years, Benjamin Moore has been painting The Green Monster green.
But no one knew.
So we had an idea: take the same paint used every year on the Monster and put it in a can. Let fans access this legendary color.
We worked with Benjamin Moore to create the Fenway Collection, a limited-edition line of paint. And for every gallon sold, Benjamin Moore helped renovate youth league ballparks in the Boston area – bringing the spirit of Fenway to where it matters most. So what started as a simple sponsorship signage request became not only a full-blown campaign, but also a new product line for Benjamin Moore.