World United is a cellular telecom launching later this year with a novel idea; let's connect underserved communities and countries to their friends, families, to the global community.
Launching in 38 3rd world countries World United needed to find a common language, and there is arguably no more universal of a language than sport.
We developed a visual language that referenced the iconic stature of the kit, the jersey, the uniform that so many in the world instantly recognize their favorite soccer club by and had that become a tapestry of connection.
What started as a way to pull together a common thread quickly became a bold and colorful way to say I love my relationship with the sport and my relationship with others that love sport as I do.