The VMFA was chosen to host the Picasso exhibit which included over 170 works of art. As this is a once in a lifetime exhibit our goal was to reach a new audience by taking Picasso out of the traditional museum environment, and bringing his work to the people so they could discover the master for themselves. Picasso once said "You don't make art, you find it." Our core execution was designed to do just that.
"Discover the Master."
Using QR technology as our raw material, we created an iconic portrait of Picasso that challenged people to look deeper.