Brooklyn Nets

While the Nets were able to successfully transition to their new home in Brooklyn, they still had to continue to prove their commitment to the Brooklyn community in a deeper and more meaningful way. The Brooklyn Nets asked us to help them take the next step so that Brooklynites would truly feel the Nets were a part of the fabric of Brooklyn.

We created a campaign that united both the team and the community by embodying the attitude and spirit of Brooklyn grit. We took inspiration from Brooklyn’s culture and persona. “We Go Hard” became the team’s promise to embody Brooklyn's finest qualities on and off the court.