Codes of Culture is an AT&T campaign that celebrates the culture embedded within the various area codes of NY, LA, CHI and many other metropolitan centers.
We unraveled the meaning behind these numbers by portraying the unique customs and rituals of the most vibrant neighborhoods in extensive outdoor campaigns across the country.
In order to celebrate the kickoff of each of these campaigns we developed a visual language based on the vernacular of each community and translated that into a must-attend event where local celebrities, influencers and fans appeared to revel in the unique qualities of their code.