Our challenge was how to help eos break into one of the most saturated personal care categories around, lip balm.
Through texture, a reimagined color palette and bold, easy to read messaging eos was able to propel their product to being one of the most beloved, and best selling, in the category.
At the same time, their lip balm has become a cultural phenomenon. Countless lifehacks have been blogged about, teens around the world announce their dating status by switching color tops and brag about the extent of their collections.
They've been bejeweled, animated, had cosies knitted for them.
At latest count over 3.6 million videos on YouTube have been posted about eos.